The Right Side

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Client: Domino Records


The Right Side is a multi disciplined creative studio with a highly talented design team and client

list including global brands and artists.


Approached by Domino Records to produce the flagship music video for the Archie Bronson Outfit,

they needed to produce something bold but arresting.


The result a psychedelic delight but the shoot was all about the execution. A comprehensive

treatment and design at hand The Right Side team used green screen to recreate the Mad

Magazine style world currently on paper. Shooting 4k using the Blackmagic Production Camera for

a clean key, the project was quickly turned around with both the pre-production and shoot so well

considered. A great example of the discipline required for such projects that then allow creativity to



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